Designed to Drive Sales

As a copywriter and content strategist, I design websites to be effective content platforms. Google and your target audience are both looking for the same thing: extremely valuable content that’s easy to find, and engaging. The most drop-dead-gorgeous website, without outstanding content and high-converting copy, will still fail to generate business.

Responsive / Mobile First

Most of your site’s traffic is likely to come from mobile devices. If your website doesn’t display properly, visitors won’t stick around.

Platform Agnostic: I test each site on:
• desktop and laptop computers, tablets and mobile phones
• Mac, Windows, Android, ChromeOS and Linux operating systems
• Safari, Edge, Firefox and Chrome browsers

I'll Train You Personally

Your site will be as easy to use as Microsoft Word™. If desired, I’ll create a set of custom tutorial videos for you, walking you through the editing and content entry processes of your new website, step-by-step, so you’ll be able to update your own content, any time you like. The depth of training desired varies from client to client, but 3 hours is typical, and it is billed at my standard hourly rate.

A Successful Marketing Strategy; Not Just a Website

Most websites are built upon the likes and dislikes of the owner(s), tendered out to one of the lowest bidders. Some mention may have been made about the platform being “SEO-friendly”, so the owner mistakenly believes the site will bring in a steady stream of buyers. But there’s no marketing strategy behind these sites at all, and consequently they fail to deliver any return on investment… ever. Fortunately there is a better way.

 

I like to begin any new website with a discovery process. It’s important for me to understand your business, desired outcomes and our target audience. I then move to the wireframing / prototyping stage of the design, mapping out your site’s flow and sales funnel strategy. Once we’ve established how we’re going to attract qualified buyers to your website, and our conversion strategy for turning visitors into customers, I can create mood boards and design layouts for your approval.

 

When we’re agreed on exactly what we’re building, I’ll begin the development phase. After all the menus and shell pages have been created, we’ll take a navigation walk-through, and then I can begin any copywriting, and populating the pages with content. Following the launch, it’s time to begin marketing your site, rolling out our SEO and content marketing strategy, to attract potential buyers to your site and engage them in your sales funnel.