A great website is…

Designed to Drive Sales

As a copywriter and content strategist, I design websites to be effective sales and SEO / content platforms. A winning design is centred around your customers’ journey and lead generation funnels.

Need search engine rankings and traffic? Google and your target audience are both looking for the same thing: extremely valuable content that’s easy to find, and engaging.

Mobile First

A well-designed website is mobile responsive, and will look great on smart phones, tablets and desktop/laptop computers. It is also fully platform agnostic.

Each page should display well on:
• desktop and laptop computers, tablets and mobile phones
• Mac, Windows, Android, ChromeOS and Linux operating systems
• Safari, Edge, Firefox, Chrome and Opera browsers

Super Easy to Use

Your site will be a turnkey solution; as easy to use as writing an email.

I don’t believe generic tutorials get the job done, so I screencast a series of custom tutorial videos just for you, walking you through the editing and content entry processes of your new website, step-by-step, so you’ll be able to add and update your own content, whenever you like.

Fast Loading

Speed matters. Your visitors decide within seconds whether there’s anything of interest on your website. If the page takes more than a few seconds to load visitors will just ‘bounce’ back to Google, to try again.

Google also rewards fast sites in their ranking algorithm.


Your site will include a suite of powerful security tools that ‘harden’ the software, to keep your website safe from malware and security threats.

I offer regular software security updates, and even in-depth penetration testing for enterprise level security.

Built to Last

Your site will be built to WordPress best practices, with code carefully commented for any future revision requests. Only high quality plugins and extensions are used, for maximum reliability.

I offer ongoing maintenance options for the life of your new website.

Profitable websites are designed around a customers’ journey / sales funnel, with an SEO / content strategy to drive traffic

Most websites are built based upon the likes and dislikes of the owners, tendered out to one of the lowest bidders. Some mention may have been made about the platform being “SEO-friendly”, so the stakeholders mistakenly believe the site will automatically deliver a steady stream of new buyers.

But there’s typically no traffic or conversion strategy behind these website designs at all.

Often the very same content that failed spectacularly in the old site is pasted right back into the new one; so consequently the new site fails to deliver any return on investment… ever.

Copy should always lead design. I believe design must be functional; it exists to support your company’s sales funnel and traffic building strategies.

Your sales copy must be “findable”, and prospective buyers need to be guided through the lead generation / sales process

My process



I like to begin any new website with a discovery/brainstorming process. It’s important for us to understand your business, desired outcomes and the target audience. We will then move to strategy and the wireframing and prototyping stage of the design, mapping out your site’s flow and sales funnel.



Once we’ve established how we’re going to attract the ideal buyers to your website, and our conversion strategy for turning those visitors into leads and customers, I can create mood boards and design mockups for your approval.



When we’re agreed on exactly what we’re building, I will begin the development phase. After all the menus and shell pages have been created, we’ll take a navigation walk-through of your site, and then I can begin with copywriting and populating your pages with content.



Following the launch, it’s time to begin marketing your site, rolling out our SEO and content marketing strategy, to attract potential buyers to your site, and converting visitors into customers in your sales funnel process.

Not every website project will have all four steps, due to budget considerations and client priorities; but for maximum results, this is the proven 4-step process I recommend.

Clients love my work

“Cole Wiebe is a consummate professional. His recommendations are killer, and his knowledge of web tools and platforms is unparalleled. And I, a non-techy, can update my website thanks to his follow-up video training.

Highly recommended!”

Alison Strobel

www.proofreadbyalison.com, Proofread by Alison Services Inc.

“Working with Cole on [my] web site was very satisfactory. He wrote up a contract listing the requirements we had planned together. Then he delivered on time as proposed. This is my third web site and Cole is leagues above other web designers in knowledge, ability and professionalism. I fully recommend him.”

Lee Ann Charette

www.leeleesgroominglounge.ca, LeeLee's Grooming Lounge

“Great job all round!
Service and communication were efficient and professional, and the work of a high standard.

I would highly recommend his services and look forward to working with Cole and White Wolf Design again.”

Jane Hunter

www.lucyforcancer.com, Lucy for Cancer

“I’ve found some web folks to be a bit transient and onerous at times and have used quite a few different groups over the years.

The only one I’ve had great and consistent results with is Cole Wiebe ([email protected]). Give him a call and mention my name, he’s a real pro.”

Darrell Cassidy

www.bouyantcreative.com, Bouyant Creative Inc.

“[We received] our first successful order! So simple and everything is working great. So happy!”

Alanna Volp

www.billiesflowerhouse.com, Billies Flower House

“He takes the time to get to know his clients and their needs and uses “white hat” strategies to help them achieve their goals. He is knowledgeable in SEO/SEM as well as Web site design.”

Sharlene Kamachi

www.losttrekkers.com, Lost Trekkers

Let’s talk about your project

Thanks for taking the time to write me a quick email. Please let me know a bit about your project and what you’re hoping I can do for you.

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