Crucial Roof Services

This was a ‘technology’ and SEO upgrade. The new WordPress/Genesis site replaced seven separate SiteGrinder CMS websites, one for each targeted Metro Vancouver city.

The WordPress multi-site approach helped us target multiple geographic regions in our search engine marketing, with completely separate ‘content silos’, all under a single WordPress dashboard to administer the sub-domain sites and two blogs. The result was 7 sub-domain websites instead of 7 separate domains. WordPress Multisite offers a very elegant and sexy solution to a very challenging Google ‘local search’ issue facing many businesses that need to target more than one city in their online marketing.

CMS platform: WordPress
Theme: custom built
Project type: SEO / content marketing multi-site design / development
Industry: roofing
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