We like to begin any new website with a discovery / brainstorming process. It’s important for us to understand your business, desired outcomes and the target audience. We then move to the wireframing / prototyping stage of the design, mapping out your site’s flow and sales funnel strateg
Once we’ve established how we’re going to attract the ideal buyers to your website, and our conversion strategy for turning those visitors into leads and customers, we can create mood boards and design mockups for your approval.
When we’re agreed on exactly what we’re building, we’ll begin the development phase. After all the menus and shell pages have been created, we’ll take a navigation walk-through, and then we can begin any copywriting and populating the pages with content.
Following the launch, it’s time to begin marketing your site, rolling out our SEO and content marketing strategy, to attract potential buyers to your site and engage them in your sales funnel.
Not every website project has all these steps, due to budget considerations and client priorities, but for maximum results, this is the process we recommend.