I like to begin any new website with a discovery/brainstorming process. It’s important for us to understand your business, desired outcomes and the target audience. We will then move to strategy and the wireframing and prototyping stage of the design, mapping out your site’s flow and sales funnel.
Once we’ve established how we’re going to attract the ideal buyers to your website, and our conversion strategy for turning those visitors into leads and customers, I can create mood boards and design mockups for your approval.
When we’re agreed on exactly what we’re building, we’ll begin the development phase. After all the menus and shell pages have been created, we’ll take a navigation walk-through, and then we can begin any copywriting and populating the pages with content.
SEO & CONVERSION ROLLOUT
Following the launch, it’s time to begin marketing your site, rolling out our SEO and content marketing strategy, to attract potential buyers to your site, and converting visitors into customers in your sales funnel process.
Not every website project will have all four steps, due to budget considerations and client priorities; but for maximum results, this is the proven 4-step process I recommend.