WordPress Webmaster Services

Every WordPress website needs a webmaster

Your website is like a car. You’ve just purchased your shiny new ride, and as you drive it off the lot, the last thought on your mind is maintenance costs. Hell, it’s brand new; why would it need any service for the next few years, right? But we all know that without routine scheduled maintenance, like oil and filter changes, reliable service would be short-lived. Properly cared for, that beautiful machine should deliver many years of enjoyable service. At the very least, your WordPress website should have the database and site files backed up regularly, and its software updated.

My primary experience lies in websites built on the Genesis Framework, hand customized with CSS, but I’ve also worked on quite a few sites built in Headway Themes/Blox, DiY Themes Thesis and Oxygen. When it comes to page builders, I’ve done a lot of work in Beaver Builder, Divi, Elementor and WP Barkery Visual Composer, with some experience in Thrive, Make and Frontend Builder. If your website uses any of these components or Gutenberg, I should be able to work on it without any learning curve. If your WordPress site was built with other components, I’ll have to look at what I’d be working with, before taking on the project.

A la carte WordPress and marketing services


  • Content entry (ie: real estate listings)
  • Content migration, including resizing images and page formatting
  • Responsive web design upgrade to get your site mobile-friendly
  • WordPress white screen of death diagnosis and repair
  • Custom WordPress facelift/redesign
  • WordPress speed boost, caching and/or CDN setup (to help improve GTmetrix scores / search engine rankings)
  • Content updates and site fixes (in addition to WordPress Care package)
  • Web image creation: Photoshop retouching, illustration, design and layout
  • Sourcing, selection and purchase of stock images
  • Custom tutorial videos and/or hands-on WordPress training
  • WooCommerce shopping cart and payment gateway setup
  • WooCommerce shopping cart item entry and optimization
  • Social media engagement upgrades or strategy consulting
  • WordPress feature/function upgrades
  • Plugin installation/configuration, replacement of low calibre plugins where required
  • Theme installation and custom CSS styling
  • Assistance with hosting issues like uptime, email, SSL setup or renewals, migrations to another host, etc.
  • WordPress multisite setup and subdomain site development
  • WordPress migration
  • WordPress database cleaning and optimization
  • Installation and setup of Sucuri website malware protection and firewall
  • Content marketing strategy, blogging and social media
  • Professional web copywriting
  • Funnel marketing strategy consulting
  • A/B split testing marketing campaigns
  • SEO (search engine optimization) consulting and services
  • Google AdWords setup, campaign/ad setup, landing page development and management
  • Email marketing setup, with form(s) and autoresponder solution (MailChimp, Aweber or Constant Contact)

Ordering a la carte work: To minimize the costs to you, we have all clients fund a webmaster account with a retainer. As services are requested, they are covered out of that retainer. Periodic statements show the opening balance, service requests, and remaining balance. The account is topped up as required. Administration time can often exceed the actual time spent on client jobs. So not having to invoice for every little thing significantly reduces our administration costs, and those savings — about 25% — are forwarded on to you.